As a way to make sure that I continue to work on larger posts, I will occasionally use this blog to test out segments of new content. Yeah, it’s kind of a cheat, but at least I’m still writing!
When looking at all of the ways that a small business owner could invest her time in trying to market a new business, it can quickly become overwhelming. Where should she start? For today, let’s keep it simple.
Keep Your Dates and Your Address Current Online
Depending on how your website is set up, you may or may not have access to update the content or the code yourself.
If you’re of the DIY mindset, it might be worth your time and finances to get the site moved over to a content management system (CMS) to allow the freedom of updating your content whenever you’d like. If you’d much rather not mess with coding or content creation yourself, then you’ll want to have someone on hand who can help with the basics. Minor updates require much less skill than customized programming.
However you’re able to maintain your website, the first thing you’ll need to do is check your content. Of course, if you see any grammar errors, please correct them. The main thing we’re looking for right now is that your content is current. Outdated content on your website reeks of neglect for both your business practices and your customers’ needs. The perception of disinterest only gets worse depending on how outdated your content is. If you forgot to pull yesterday’s event down, then we understand. If you still have last year’s holiday sale info up, then we’re going to know that you checked out some time ago.
But dates aren’t the only thing that the savvy small-business-owner is looking for.
What about your business address? Your phone number? Are those current?
If you’ve moved your business in the last year, you may have missed this info. Even if you haven’t moved in a while, you still need to check to make sure your listing is correct. How heartbreaking it would be to have your phone number off by a single digit and miss all of those opportunities for connecting with your customers?
Are all of your locations listed? If you have only one, this is a pretty simple question. But, you may have a handful of locations in town, and they may not all be represented on your site. Don’t miss out on these easy opportunities to send new business to your locations.
The above suggestions may sound completely obvious, but you’d be surprised at how many people get this primary step wrong. People are just busy, and we tend to ignore problems that aren’t obvious and in our faces.
I can’t say it enough. Getting your name, address, and phone number (your “NAP,” as local SEOs call it) correct on your website is of utmost importance for your success both online and off.